Fragrance Journal

A wedding fragrance needs to suit more than a photograph. You may be outdoors for part of the day, close to guests during the ceremony and seated beside people during a meal. Comfort matters throughout.

The best date-night perfume is one you feel at ease wearing. No scent can guarantee attraction, and a fragrance described as seductive is still a matter of personal taste.

Office fragrance should work at conversation distance. An impressive scent does not need to announce your arrival across an open-plan floor, especially when colleagues cannot choose to move away.

Perfume is a personal gift, which is exactly why it can be difficult to choose. The safest starting point is evidence of the recipient's taste—not a fragrance described as universally loved.